Pops&Co is a local retailer dedicated to providing specialized products for children. Customer satisfaction is one of their core values, so they wanted to deliver an online customer experience that their shoppers would love.
Like other specialized retailers, Pops&Co's mission goes beyond just selling a product. Indeed, they aim to be a reference for the many experiences that come with early childhood.
As they offer different varieties of products such as apparel, furniture, childcare, and, of course, toys, it was clear that they needed a solution that would help customers with their product discovery experience.
This brand truly understands how overwhelming it can be for online visitors to find the right product they are looking for, especially when shopping for someone else. Their main challenge was:
By utilizing Discoverfy's platform, Pops&Co was able to quickly build and launch a Product Recommendation Quiz. This enabled them to provide personalized recommendations based on children's age, skill type, and price range.
Taking advantage of the peak toy-buying season due to the Christmas spirit, the brand also promoted the quiz through social media ads.
By collecting visitors' preferences and gauging their intention through the quiz, the brand lifted their customer engagement, since this tool worked out as a handy and on-time experience that suggested the accurate gift options customers were looking for.
In just two weeks Pops&Co improved the customer experience with their gift finder. Reviewing the case we have founded: