As part of their digital innovation strategy to enhance customer satisfaction, the Spanish team of the international discount retailer Lidl was seeking a leading approach that would make it easier to explore its extensive online inventory.
Even though Lidl is known for offering high-quality grocery products, their catalog is more than just food. Everyweek they offer a new variety of products from household items, apparel, DIY tools and more.
With so many options to choose from, their customers are used to searching for any kind of low-priced offers. But, due to the ever-changing nature of these seasonal items, it became a tiresome task to keep up to date with all the new arrivals.
That’s why when the Christmas season started, Lidl wanted to find a solution that would improve the onsite customer experience and let them:
To make the discovery process simple and deliver a relevant experience to their consumers, Lidl Spain leveraged Discoverfy’s platform to build a Product Recommendation Quiz, which was strategically located to help visitors uncover all the new toys offered on the Christmas season.
By embedding their Gift Finder prominently on their website, consumers can save time and receive personalized product recommendations based on their preferences owing to an engaging quiz that complements their customer journey.
Lidl’s on-site Product Recommendation Quiz not only personalize the customer’s path to purchase, but also yielded the below results:
